|National Alliance on Mental Illness
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Professional graphic designers supporting NAMI publications in print and online
For users working on professionally designed and printed projects, here are the NAMI fonts and NAMI colors that are to be used to maintain the NAMI brand.
Mac users: Download the Techo font. Note: This file will only work for Mac OS.
The Arial and Times font families are specified for ordinary home and office use in the NAMI national and state and local offices. For professionally designed publications, two additional fonts that may be used are:
Berkeley Family (Mainly used for body copy)
Franklin Gothic Family (Mainly used for headlines)
If you do not have these fonts, there are two options.
Go to http://www.adobe.com/type to purchase these fonts.
To get Berkeley: Go to “B” and pick the Berkeley font that you want to purchase.
To get Franklin Gothic:
Go to “F” and pick the Franklin Gothic font that you want to purchase.
NOTE: It is often more cost-effective to purchase the full package for each font family.
The Arial Font Family can be used in place of Franklin Gothic. Arial is installed on all PC computers and is a universally accepted Internet browser default font.
The Times Font Family can be used in place of Berkeley. Times is installed on all PC computers and is a universally accepted Internet browser default font.
The NAMI blue must be used on all publications as a base color. All other colors must be used at 100%, but if a tint is needed, it may be used only when the parent color is present at 100% within the document. (Example: 50% of Pantone 259 may be used when 100% of Pantone 259 is also present in the same document layout).
Color references are available in Pantone, RGB (for desktop/ in-house projects), and CMYK (for external four-color printing).
NOTE: When building a CMYK document, use the CMYK numerical breakdowns provided above. Do not convert the spot color to process within your layout or drawing program, since these values can differ from application to application.
To download a PDF version of the color palettes, click here.
WEB AND SCREEN-BASED PROJECTS
To obtain color and font usage guidelines for web and screen-based projects click here.
CUSTOMIZING THE NAMI LOGO FOR OTHER USES
OTHER SPECIAL GRAPHICS
Users of NAMI departmental and other specialized graphics click here.