National Alliance on Mental Illness
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NAMI StigmaBuster Alert: July 15, 2005
While fighting Tom Cruise with one hand, many Stigmabusters have also protested with the other a recent television commercial for Wendy's fast food chain -- in which a customer can't decide what to order, because he suffers from "multiple personality eating disorder."
We were able to contact Wendy's Vice-President for Marketing. They are discontinuing the commercial, though it may still appear in a few markets until the withdrawal is complete.
National Antistigma Campaign
At NAMI's recent annual convention, representatives of the U.S. Department of Health & Human Services and U.S. Advertising Council presented information about federal efforts against stigma. Focus group data from the Ad Council was especially intriguing as a guide to campaign strategies.
Along with other PowerPoint presentations from the convention, the three presentations from the workshop "National Efforts to Address Discrimination" can be read on the NAMI Web site.
1. Chris Marshall, SAMHSA
2. Deanna Troust, Vanguard Communications
3. Deborah Leiter, Ad Council
Thank you for continuing to be our eyes and ears in reporting cases of stigma in the news, entertainment and advertising media. Because of the volume of messages received, we cannot reply to most of them, but please be assured that they are reviewed carefully for appropriate action.
During a recent NAMI Leadership Institute, in a workshop on challenging stigma in the media, the following advice was offered:
Set Priorities: Pick Targets Carefully
Tools & Tactics
Be realistic. Declare victory if any progress is made. Build relationships for future dialogue. Responses will vary:
We all have more power than we know! Speak out in your community!
Stella March, National Coordinator
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