National Alliance on Mental Illness
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NAMI StigmaBuster Alert Update: February 9, 2007

General Motors Pulls TV Ad

We've won!

Shortly after the special StigmaBuster Alert was sent to NAMI advocates today, General Motors (GM) announced a decision to pull and modify its Super Bowl "suicide" television commercial. The portrayal of a robot's suicide, and any implication of suicide, will be removed.

StigmaBusters who responded to the earlier alert by checking the GM Web site quickly reported that it had been dropped.

"GM's decision is a victory for all of the mental health and suicide prevention community," said NAMI executive director Michael J. Fitzpatrick. "We've made the point that mental illness and suicide are to be taken seriously and that we will not be marginalized."

"We are especially grateful to the American Federation on Suicide Prevention (AFSP) and Suicide Prevention Action Network (SPAN), who with NAMI, have led protests of the advertisement over the last week."

"GM is a giant corporation. We have educated them. It could not have happened without the support of our grassroots."

Thank you for all your efforts, all the time!

Stella March, National Coordinator
NAMI StigmaBusters