NAMI
National Alliance on Mental Illness
page printed from http://www.nami.org/
(800) 950-NAMI; info@nami.org
©2014
 

StigmaBusting Network and Alerts

NAMI CAMPAIGN STIGMA BUSTERS EMAIL ALERT Update

NAMI Campaign to End Discrimination
September 2001

Contact Information:

Ms. Stella March

smarch@nami.org


NAMI StigmaBusters, with its dedicated advocates across the country, are successfully fighting the pervasive and hurtful stigma that exists toward persons with mental illness -and- also commending print media, TV and films that send accurate messages to the public.

NAMI StigmaBusters now number 7,500. Numbers do count, so let your voice be heard.

Contact: smarch@nami.org

STIGMABUSTERS ALERT/UPDATE

LATE BREAKING NEWS:
NAMI Executive Director Dr. Richard C. Birkel participated in the first International Conference on Reducing Stigma held in Leipzig, Germany on September 2nd and 3rd, 2001.

Dr. Birkel was on a panel for, "Fighting Stigma: the View of Stigmatized: Families," and chaired "Free Communication" and "Families and Stigma."

We will have a report from Dr. Birkel in our next Alert.

CONTENTS

  1. ACTION ALERT: SONY Corporation and MATTEL, Inc.
  2. TOSHIBA'S FINAL DECISION
  3. DEPARTMENT STORES BACK TO SCHOOL ADS
  4. LOCAL SUCCESS

  1. ACTION ALERT: NAMI SONY-MATTEL LETTER AND PRESS RELEASE
    SITUATION
    After we contacted SONY Family Entertainment Films and MATTEL Incorporated several times by FAX and phone, NAMI sent the following letter to both the CEO of SONY and MATTEL: Text of Letter from Richard Birkel to Corporate Leaders of Sony, Mattel, and Max Steel

    AND ... Here is the NAMI Press Release: NAMI Warns Sony and Mattel: Internation Reputations are at Risk

    ACTION ALERT FOR STIGMABUSTERS:
    Please send your own reaction to:

    • The Psycho character as a villain in the MAX STEEL series.
    • The Psycho Action Figure with a head that explodes at the touch of a button.
    • The "Twisted Metal Black" video game featuring characters out of a mental institution.

    Send your messages to:

    FOR SONY

    Bob Higgins, Senior Vice President, Creative Affairs
    Sony Films Family Entertainment
    9050 W. Washington Blvd.
    Culver City, CA 90232

    Jeff Kline, Producer,
    Max Steel TV Series
    Brookline Productions
    8680 Hayden
    Culver City, CA 90232

    FOR MATTEL

    Robert A. Eckert, Chairman of the Board and CEO
    Mattel Inc.
    333 Continental Blvd.
    El Segundo CA 90245

    Matt Bousquette, President Boys Entertainment
    Mattel Inc.
    333 Continental Blvd.
    El Segundo, CA 90245


  2. TOSHIBA'S FINAL DECISION
    We received the following letter from Toshiba America Business Solutions, Inc. after we posted our August Alert:

    "We are writing again to provide you with an update on our recent copier commercials. As previously stated, the intent of the commercials was not to offend any group or individual. In an effort to illustrate the benefits of the remote access capabilities of our new copier products we chose to illustrate through exaggeration the plight of someone who had spent too much time in front of a copier.

    Since our prior correspondence to you, we completed our review of the commercials and decided to terminate running these spots. We thought that you might want to be aware of this decision."

    Signed by Rick Taylor, Senior VP and General Manager Sales, Marketing and Business Operations.


  3. DEPARMENT STORE BACK TO SCHOOL ADS

    We thank the StigmaBusters who submitted the August advertisements by various Department stores, which featured t-shirts emblazoned with messages that reinforce stigma. We are contacting the CEO's of each Department Store and will let you know whether they respond. The stores include:

    • J C Penney: The shirt reads: WARNING: MULTIPLE PERSONALITIES MULTIPLE PERSONALITIES MULTIPLE PERSONALITIES;
    • Goody's: The shirt reads: PSYCHO WARD 24-7-666
    • Maurice's: The shirt reads: ESCAPED MENTAL PATIENT, STATE WARD.
    We appreciate your reports about these ads, which ran in August, targeted to kids buying back to school clothing.
  4. LOCAL SUCCESS
    Writing a letter to the Editor of your local newspaper is one of the best ways to educate the editor and the public about local articles with inaccuracies or opinions that reinforce stigma.

    Letters to the Editor by NAMI StigmaBuster participants have been printed not only in the largest newspapers in the U.S. (i.e., NY Times, LA Times, Washington Post) but also in Canada's largest paper, the Toronto Star.

    We suggest that you write a thank you letter to the Editors when they publish supportive editorials, or feature accurate articles about mental illness.

    A REMINDER: OCTOBER 7th - 13th is Mental Illness Awareness Week - which provides a good opportunity for you to write your local newspaper editors about pervasive stigma, and also to inform them that individuals with a mental disorder, who are in treatment and struggling to recover, need understanding, compassion and support from the community. Check out our MIAW Web site for complete information and materials.

    NAMI StigmaBusters are growing in numbers. We are reaching the media, and the public and are teaching them that STIGMA MUST BE ELIMINATED!

    Sincerely,
    Stella March, Coordinator
    NAMI StigmaBusters Email Alert
    Contact: smarch@nami.org.


    New! Receive stigma alerts via e-mail! Click here to learn how you can join NAMI's stigma alert list to receive regular stigma alerts.

    We look forward to hearing from you!

    Back