National Alliance on Mental Illness
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Tools for Leaders
Media Tool Kit
With state mental health budgets in peril, working with the media to express the need for mental health services is more important than ever.
Elected officials pay attention to what they read or hear in the media--and so does the general public. Media "impressions" around mental health issues help move public opinion and public policy, including budgets.
Use our new Media Relations Tool Kit and discover the many ways you can do your part to strengthen mental health care. NAMI's Media Tool Kit is tailored for NAMI leaders, but we welcome use by all who share our cause.
Included in the NAMI State Advocacy 2010 Media Relations Tool Kit:
Grassroots Advocacy Tools
Advocacy Training Tools
Two versions of NAMI's Mini-Smarts training help advocates share personal stories that deliver a clear and compelling message.
Telling Your Story
Choice at Risk: Restricting Access to Medications
The best ideas often come from fellow grassroots leaders. Explore our Peer Share materials from members of NAMI's State Advocacy 2010 Advisory Group and feel free to adapt for your state. (more)
Advocacy Checklists for Leaders
Our advocacy checklists offer step-by-step suggestions for pre-session, session and post-session activities to assist in developing relationships, influencing budgets, cultivating the media and engaging the grassroots.