The Arial and Times font families are specified for ordinary home and office use in the NAMI national and state and local offices. For professionally designed publications, two additional fonts that may be used are:
Berkeley Family (Mainly used for body copy)
Franklin Gothic Family (Mainly used for headlines)
If you do not have these fonts, there are two options.
Go to http://www.adobe.com/type to purchase these fonts.
To get Berkeley: Go to “B” and pick the Berkeley font that you want to purchase.
To get Franklin Gothic:
Go to “F” and pick the Franklin Gothic font that you want to purchase.
NOTE: It is often more cost-effective to purchase the full package for each font family.
The Arial Font Family can be used in place of Franklin Gothic. Arial is installed on all PC computers and is a universally accepted Internet browser default font.
The Times Font Family can be used in place of Berkeley. Times is installed on all PC computers and is a universally accepted Internet browser default font.
The two foundation colors of the NAMI brand are:
Blue (100c, 72m, 6k)
Yellow (10c, 30m, 100y, 0k)
(NOTE: Usage of PMS 871 Metallic should be reserved only for special circumstances. Please contact firstname.lastname@example.org for more information.)
PMS Reflex Blue – 072, PMS 871 Metallic
NAMI's flagship publication is the Advocate, a periodical magazine. The cover banner uses the NAMI reflex blue and PMS 871 metallic gold. Besides the feature section, the magazine carries eight departments. Each department is branded with a specific color banner. That color palette is here:
| NAMI News: 204-4 (60c, 35m, 5k)
|| News You Can Use: 188-4 (60c, 55m)
| Multicultural: 222-5 (65c, 20m, 5k)
|| People & Places: 18-5 (20m, 65y)
| Book Reviews: 86-3 (70m, 65y)
||Research: 56-4 (50m, 60y)|
| Person First: 248-5 (65c, 20y, 15k)
||Consumer Council: 298-1 (40c, 100y)|
In other recent publications, NAMI has expanded the palette of colors available for professional design. PLEASE NOTE: PAST DESIGNERS HAVE USED A WIDE RANGE OF COLORS. AS OF MARCH 2, 2007 WE ARE DESIGNING A GUIDE TO PRIMARY AND SECONDARY PALETTE TO APPEAR HERE.That palette will draw from:
|NAMI's 5 Signature brochures||Annual Report 2006|
|Avanzamos||What Families Should Know About Adolescent Depression|
|Family Guide to Mental Health: What You Need to Know||NAMI's 2005 and 2006 Convention program|
To obtain color and font usage guidelines for web and screen-based projects click here.
Users of NAMI departmental and other specialized graphics click here.