Parents taking their children, including those struggling with bipolar disorder, to see and enjoy the Disney-distributed animated film, "Home on the Range," were appalled at a scene in the film described by one mother as follows:
It is a wonderful film for the family, except for the comment the main cow, Maggie, makes about the horse named Buck. As Buck gets excited about an idea and runs past them at a wildly frantic pace, she says, "Yep, he’s bipolar all right, definitely bipolar."
My middle son was seated next to me. He sunk down in his seat a little. I leaned over and said, "They have no idea what ‘bipolar’ is, do they?" He agreed with me, but stayed sunken into his seat. You see, he is bipolar. We live it everyday. To have it just thrown in our faces—as if anyone who is overtly excited about something is bipolar—is not acceptable."
NAMI StigmaBusters sent a fax with the above quote to Michael Eisner, the CEO of Disney Corp., requesting that this language be deleted from the DVD, and asking for a response in time for this StigmaBusters alert. No answer has been received.
TAKE ACTION: Contact Disney and let them know how such comments affect young people struggling with bipolar disorder and contribute to the pervasive public stigma.
Address the letter to:
Michael Eisner, CEO
500 So. Buena Vista St.
Burbank, CA 91521
Fax number: (818) 560-1300
We expressed our dissatisfaction with the response received from McDonald’s concerning our protests about the "voices" ad. We told them:
"We admire McDonald’s fine programs of social responsibility. However, that has only increased our amazement -- and -- dissatisfaction with the response made to our complaint about your insensitive radio ad about "voices."
You may do the same: Resend your message about this radio ad to Anna Rozenich, McDonald’s Communications, fax: 630-623-8843.
Correction: In McDonald’s "Points to Mention" (from the April 28, 2004, StigmaBusters Alert), the third point listed should have read:
One in five Americans will suffer a severe mental illness during their lifetime.
A JC Chasez concert in New York’s Roseland Ballroom on May 13 drew just about 1,000 fans at a club which usually attracts more than 3,000.
The stage was set with padded walls and JC’s band members wore hospital scrubs to establish a mental institution background for his tour to publicize his new solo album, "Schizophrenic." JC wore a white jacket and pants replacing the white straitjacket shown on his album cover as described in our April Alert protest.
From a 16-year-old student, who watches a program called "Channel One News" every morning in his school. This news program aired a two-part series on bipolar disorder in teens. The student wrote an article describing the series for the Child & Adolescent Bipolar Foundation, which printed his article in their newsletter. The article can be found at http://www.imakenews.com/cabf/e_article000252238.cfm
The student says, "The show gave me the strength to tell my peers about my bipolar. It helped educate normal teens about bipolar and therefore it helped reduce and prevent the spread of stigma. Channel One News should be commended for their story and efforts to education teens." His article follows below.
Newsletter of the Child & Adolescent Bipolar Foundation (www.bpkids.org)
Volume 5, Issue 3
Tuesday, April 27, 2004
"The Storm Within"
A Teen's Perspective
by Dan - former CABF Teen Volunteer
Permission was granted to NAMI by the Child & Adolescent Bipolar Foundation to reprint this article in its entirety.
Every morning in over 10,000 middle and high schools a syndicated newscast geared toward teens is aired called Channel One News. In most schools, students are required to watch the content, as they are later quizzed on the material.
On March 31, Channel One began a two part series on bipolar disorder called "The Storm Within." Having bipolar disorder myself, I was rather surprised and caught off guard when this program aired at my school, and I watched it with great attention. In the first part of the series, they featured a teenager diagnosed with bipolar disorder and her family. On the day this teen was being interviewed, she had decided to stop her medications because she felt she no longer needed them. Throughout the day, the camera was able to capture her mood swings, which ranged from mania to depression. They showed the medications she takes, and described how treatment and stability occur over time.
The second part of the segment aired the next day. This time they interviewed a teenager who was stable. This teen described how he cut himself when he was unstable, and how his moods changed. His mother recalled how she saw his grades begin to fall, and then realized she had relatives with bipolar. Her son was diagnosed with bipolar disorder as well. The segment also featured a teenager in Dr. Kiki Chang's research study, and Dr. Chang describing what the study was about and what they were hoping to find. The program ended showing the first teenager graduating from high school and going on to college, living a normal life.
Both segments were very well produced. They couldn't have depicted bipolar disorder in teenagers any better than they did. They showed that bipolar disorder is hard to live with, but that it is also possible to be stable and live a normal life.
The segments were rather well received among students in my school. Though some kids pointed and laughed and thought it was funny, others were asking teachers more questions about the disorder. All in all, students were listening and they did see, or at least hear, what was being presented, no matter what the reaction. At the end of the series, I informed my homeroom that I had bipolar disorder, and that everything they saw was what I've been through and I go through on a constant basis. I believe my statement brought the series down to their everyday life to a level they can understand. I firmly believe that the series presented by Channel One educated teenagers, and at the same time, made it easier for teens with bipolar disorder to be around their friends knowing that their friends know what bipolar is about.
Check your local film directory for "Stateside," playing this week at selected theatres. In this film, a rebellious teenager on leave from the Marines falls in love with a female musician, but the relationship is threatened when she develops a mental illness.
We have received good reports about how the film portrays this situation. "Stateside"was released on May 21, 2004, and is distributed by Samuel Goldwyn Films.
We have received your reports of outrage about the final episode of Hope and Faith (ABC-TV). The series has been renewed for next season. However, the production office is closed until July l when they start the new episodes. We will contact the producer and creator at that time to inform them about the need to decrease, not increase, stigma in television sitcoms and the need to replace stereotypes with accurate portrayals and language. We will keep you informed.
The dates are September 8-12, 2004, at the Washington Hilton. You will be able to hear nationally recognized expert presenters and visit the Capitol to inform your congressperson and senators about NAMI family and consumer needs. Visit the NAMI Web site, www.nami.org, and click on "2004 national convention" for full details about registration and hotel accommodations at the Washington Hilton.
Thank you for your messages of appreciation. We in turn appreciate your eyes and ears that bring us print and film media and product merchandisers to contact. To join or rejoin StigmaBusters, visit www.nami.org/stigma.