Help turn lemon donuts into lemonade.
Since early spring, NAMI Santa Clara County and other mental health groups have been fighting an impressive, valiant battle against stigmatizing elements of a "Psycho Donuts" store that opened outside San Francisco.
The store's worst features include a straitjacket, padded cell decorations and tasteless donut names-such as "Massive Head Trauma," which has especially enraged war veterans.
Concern has existed that the company's business plan may envision franchise expansion to other states or communities-but victory may be near. The store owner has promised an "evolution" and some changes are starting to be made. Nonetheless, the story "went national" this week.
Protests raise awareness and begin a process of education-and dialogue-even if they don't immediately change minds. Here are points to consider in posting your own comments on-line. The basic points can be used in almost any situation-and any ongoing reports of this controversy.
Yes, donuts can be funny. But not tasteless ones that are hazardous to public health.
We congratulate NAMI Santa Clara County and all the other groups and individuals who have been leading the fight in the local community-and seeking a constructive outcome. We welcome the business owner's promise to "evolve." Let's hope it happens quickly.
Because of the large number of StigmaBuster messages received, they cannot all be answered individually; however, we appreciate every e-mail and do review every stigma report and prioritize them for action.
We also appreciate receiving copies of responses. They are important in helping to coordinate strategy and pursue genuine dialogue. You are our eyes and ears! Your help makes a difference!
Please send reports of stigma to Stella March.