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New Magazine Unveiled at NAMI Convention 

bp Offers "Hope & Harmony" for Those With Bipolar Disorder

Reaching out to 2.5 million adults and the parents of an estimated one million children in the United States with bipolar disorder, a new magazine, bp, was launched September 8th at NAMI’s 25th Annual Convention. 

The Fall 2004 issue offers a cover story on TV talk show-host, author and 1970s movie icon Carrie Fisher and her 20-year battle with bipolar disorder.  In addition to the latest news on research and treatment, the issue includes feature stories on dealing with bipolar in the workplace; the power of reconnecting with loved ones; enhancing recovery through disclosure; healthy eating and more. 

"On the heels of the success of our flagship publication Schizophrenia Digest, we’re excited to launch this second title designed to de-stigmatize bipolar and bring hope and inspiration to people living with the disorder," said publisher Joanne Garvey.  "bp will create a sense of community among its readers, helping those who live with bipolar realize that they are not alone, that others understand their journey, and that proper diagnosis, treatment and support are the keys to achieving wellness."

Supported by Janssen Pharmaceutica Inc. and Pfizer Inc., bp will be published in a fresh, glossy format  four times annually.  It will be distributed by medical professionals and consumer mental health organizations nationwide with an initial reader base of 50,000. One and two-year subscriptions are available through the magazine’s Web site at www.bphope.com.


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