Official NAMI logo
The official NAMI logo has three components: the grassroots emblem, our acronym and official name ("NAMI") and our full name spelled out underneath: The National Alliance on Mental Illness.
Notes:
- Our logo cannot be used on marketing materials or to endorse any product that has not been cleared by a NAMI official.
- The NAMI logo uses the fonts (or typefaces) Franklin Gothic and Techno.
- In general, the official NAMI logo runs in black, white or in NAMI Blue and NAMI Yellow (with the grassroots emblem in Yellow). It is acceptable, when designing high-end pieces, to colorize the logo in ONE color that matches your layout.
Logo files
Using the Tagline Logo:
"Find Help. Find Hope."
NAMI's new official tagline is "Find Help. Find Hope."
This tagline can be used to add impact to the NAMI brand, when appropriate.
Go here for how to use NAMI State Organization and NAMI Affiliate logos.
An introduction to file types:
| File extension |
Program |
Use |
Notes |
| EPS |
Adobe Illustrator |
Professional print jobs |
May be opened but not modified in Photoshop.
Does use transparency
|
| JPG or JPEG |
Photoshop, MS Word |
Do-it-yourself print jobs |
Does not support transparency |
| GIF |
Photoshop |
Web |
Does use transparency.
Does not resize well. |
Identity Guide
