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Identity Guide

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Identity_Guide

Official NAMI logo

NAMI Logo

The official NAMI logo has three components: the grassroots emblem, our acronym and official name ("NAMI") and our full name spelled out underneath: The National Alliance on Mental Illness.

Notes:

  • Our logo cannot be used on marketing materials or to endorse any product that has not been cleared by a NAMI official.
  • The NAMI logo uses the fonts (or typefaces) Franklin Gothic and Techno.
  • In general, the official NAMI logo runs in black, white or in NAMI Blue and NAMI Yellow (with the grassroots emblem in Yellow). It is acceptable, when designing high-end pieces, to colorize the logo in ONE color that matches your layout.


    Logo files

    Official Logo

    Image

    JPG format -- for do-it-yourself
    GIF format -- for web-based projects
    EPS format -- for professional print jobs

    Image

    JPG format -- for do-it-yourself
    GIF format -- for web-based projects
    EPS format -- for professional print jobs

    Tagline Logo

    Image

    JPG format -- for do-it-yourself
    GIF format -- for web-based projects
    EPS format -- for professional print jobs

    Image

    JPG format -- for do-it-yourself
    GIF format -- for web-based projects


    Using the Tagline Logo:

    "Find Help. Find Hope."

    NAMI's new official tagline is "Find Help. Find Hope."

    This tagline can be used to add impact to the NAMI brand, when appropriate.

    Go here for how to use NAMI State Organization and NAMI Affiliate logos.


    An introduction to file types:

    File extension Program Use Notes
    EPS Adobe Illustrator Professional print jobs

    May be opened but not modified in Photoshop.
    Does use transparency

    JPG or JPEG Photoshop, MS Word Do-it-yourself print jobs Does not support transparency
    GIF Photoshop Web Does use transparency.
    Does not resize well.

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