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2010 NAMI Leadership Conference Agenda

Friday February 5, 2010

Opening Plenary: Budgets in Crisis

Jon Shure, M.A., Deputy Director, State Fiscal Project
Center on Budget and Policy Priorities

• Biography
• Presentation

Session A: Marketing Our Message

• Presentation
• Demonstration Script
• Meeting Checklist and Practice Sheet
• Elevator Speech, Key Messages and Talking Points
• Adult Data Appendix
• Children Data Appendix

Session B Part 1: Mobilizing the Grassroots Part 1

• Mobilizing the Grassroots: Action Alerts Presentation
• Action Alert Demo
• Action Alert Checklist and Design Form
• Action Verb List

Luncheon Speaker

Pamela S. Hyde, J.D., Administrator, Substance Abuse and Mental Health Services Administration (SAMHSA)

• Biography
• SAMHSA Presentation

Session B Part 2: Mobilizing the Grassroots Part 2: Building Capacity

• Mobilizing the Grassroots: Building Capacity Presentation
• Advocacy Capacity Needs Planning Forms
• Volunteer & Intern Management
• Intern Evaluation Example

Session C: Capturing Policy Makers' Attention

• Capturing Policy Makers' Attention Presentation
• Press Releases and Media Advisories
• Sample Short Speech and Practice Form
• Seven Steps to Telling Your Story

Closing Plenary: A New Standard for Excellence in Advocacy

Andrew Sperling, J.D., Director of Legislative Affairs

• Capitol Hill Report Presentation

Saturday, February 6, 2010

Launching NAMI Standards of Excellence

• Stephen Feinstein, Ph.D., NAMI President

Navigating Whitewater: Applying Standards to Our NAMI Challenges

• Applying Standards to Our NAMI Challenges Case Studies
• Applying Standard to Our NAMI Challenges Case Study Worksheet

Reading the River: Assessing and Resourcing Where You Are in the Stream

• Diversity/Inclusion Standards Assessment and Planning Worksheet
• Communications Standards Assessment and Planning Worksheet
• Fundraising- NAMIWalks Standards Assessment and Planning Worksheet
• Membership Standards Assessment and Planning Worksheet
• Board Responsibilities Standards Assessment and Planning Worksheet

Gathering Resources As You Go

Diversity/Inclusion

• Diversity/Inclusion Standards of Excellence Presentation
• Diversity/Inclusion Standards Assessment and Planning Worksheet

Communications - Identity/Branding

• Communications - Identity/Branding Standards of Excellence Presentation
• NAMI Identity and Style Guide Mini Toolkit
• Communications Standards Assessment and Planning Worksheet

Fundraising - NAMIWalks

• Fundraising - NAMIWalks Standards of Excellence Presentation
• Fundraising - NAMIWalks Standards Assessment and Planning Worksheet
• Tips for NAMIWalks Share Agreement

Membership

• Membership Standards Assessment and Planning Worksheet

Board Responsibilities/Governance

• Board Responsibilities/Governance Standards of Excellence Presentation
• Legal Responsibilities for Nonprofit Boards
• The Ten Basic Responsibilities
• Board Responsibilities/Governance Matching Exercise
• Board Responsibilities Standards Assessment and Planning Worksheet

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