Welcome to the New NAMI.org
I’m excited to announce that NAMI launched its new website last week, a project two years in the making. We made this change so information would be much easier to find and you can get the help you need much more easily.
Every year, nami.org receives approximately 10 million visits from people who are looking for resources on mental health conditions, support for themselves and their families, and ways to get involved. Making sure we easily connect people with the content and support they need is essential to building a larger American movement and changing the landscape for people and families affected by mental illness—from stigma to research. That’s why we’ve also made it much easier to engage in volunteer activities.
During the past 2 years, NAMI staff collected data and tapped web experts to craft a digital strategy and site design that offered the highest level of engagement and ease of use. We conducted surveys with internal staff, NAMI State Organizations and Affiliates, our Facebook, Twitter and web communities and NAMI National Convention attendees. We also tallied up hours of user testing, where people tested navigating the site, through volunteers and convention attendees.
For our NAMI state and affiliate leaders, we have moved content that is more specialized for your work to a password-protected extranet, which houses all the internal documents needed for you to help the millions of Americans across the country who are affected by mental illness.
To read more about the process, you can read a Q&A session with NAMI’s Director of Publishing, Courtney Reyers, who was a member of the core team overseeing our web project. You’ll also be able to see NAMI’s editorial style guide and web governance handbook in that blog post.
The site you see today is just the beginning. Over the coming months and years, we’ll be adding more content and great web features to allow people to better connect with NAMI all over the country—as well as with each other. Please be patient with us as we make this big transition.
It’s so true that together, we make a difference. In 2015, it’s essential to have a strong digital presence to help build a movement by reaching more people in the ways they like to communicate. I invite you to leave feedback on the new site, so please take our web survey or feel free to contact us on nami.org—your valuable input will help us shape our web presence as we move down this exciting road.