Sticking to identity guidelines helps ensure professionalism and quality throughout all NAMI publications and content. Identity tells anyone instantly that we are NAMI, the National Alliance on Mental Illness. Every branding decision we make regarding logo, fonts and language helps shape that identity. A consistent identity at the national, state and local levels guarantees that anyone looking at anything we do — from a video to a brochure — will recognize that we are NAMI at first glance. Here are some resources to help you give your materials the NAMI look and feel.
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