Awareness Messaging


Inspire others to raise awareness and take part in sharing information, resources and support for mental health conditions.

2018 Theme: CureStigma

One in 5 Americans is affected by mental health conditions. Stigma is toxic to their mental health because it creates an environment of shame, fear and silence that prevents many people from seeking help and treatment. The perception of mental illness won’t change unless we act to change it.


  • Stigma is a virus that prevents people from seeking help. Be a part of the cure, get tested for stigma: #CureStigma
  • Stigma may not directly affect you, but it prevents the 1 in 5 Americans with mental health conditions from seeking help. Get tested at #CureStigma
  • Be an ally to people with mental health conditions. Get tested for stigma at #CureStigma
  • Examine your own behavior before judging others. Get tested for stigma at #CureStigma
  • There’s no easy cure for mental health conditions, but stigma can be cured. Find your cure at #CureStigma
  • Mental health stigma may not directly affect you, but you could risk coming across as a jerk. Get tested for stigma: #CureStigma

Mental Health Facts

  • 1 in 5 adults in the United States lives with a mental health condition.
  • 1 in 25 (10 million) adults in the United States lives with a serious mental illness.
  • 60 million people in the United States face the day-to-day reality of living with a mental illness.
  • Half of all lifetime mental health conditions begin by age 14 and 75% by age 24, but early intervention programs can help.
  • African Americans and Hispanic Americans used mental health services at about half the rate of whites in the past year, and Asian Americans at about one-third the rate.
  • 90% of those who die by suicide have an underlying mental illness. Suicide is the 10th leading cause of death in the United States, but suicide is preventable.
  • The best treatments for serious mental illnesses today are highly effective; between 70 and 90% of individuals have significant reduction of symptoms and improved quality of life with the right treatments and supports.
  • Additional facts and citations are available at Mental Health by the Numbers.

What is Stigma?

People experiencing mental health conditions often face rejection, bullying and even discrimination. This can make their journey to recovery longer and more difficult. Stigma is when someone, or you yourself, views you in a negative way because you have a mental health condition. Some people describe stigma as shame that can be felt as a judgement from someone else or a feeling that is internal, something that confuses feeling bad with being bad.

Navigating life with a mental health condition can be tough, and the isolation, blame and secrecy that is often encouraged by stigma can create huge challenges to reaching out, getting needed support and living well. Learning how to cope with stigma and how to avoid and address stigma are important for all of us.

Social Media Posts


There’s a virus spreading across America that shames people with mental health conditions into silence. In some cases, it even takes lives. But there’s good news. We can #CureStigma with compassion, empathy and understanding. See if you’ve got the virus by taking the @NAMI quiz today:


There’s a virus spreading that harms the 1 in 5 Americans affected by mental health conditions: Stigma. But there’s good news. Stigma is 100% curable. Take the quiz today and learn how you can #CureStigma:

Stigma is toxic to those affected by #mentalhealth conditions. It creates shame, fear and silence. It prevents people from seeking help and treatment. Take the quiz today and learn how to #CureStigma w/ @NAMICommunicate:


There’s a virus spreading across America. It shames the 1 in 5 people with mental health conditions into silence. In some cases, it even takes lives. What virus are we talking about? Stigma. But there’s good news. Stigma is 100% curable. Compassion, empathy and understanding are the antidote. Your voice can spread the cure. Join me and @NAMICommunicate by taking the quiz on how to #CureStigma:

Help ensure that no one is alone on their mental health journey. Help provide a national network of support and resources online and across the country.
Take the StigmaFree Pledge
Take the pledge to learn more about mental lllness, to see a person for who they are and take action on mental health issues.
Share your story
Share Your Experience
Sharing your story about your experience helps challenge ideas about mental illness and is a great way to encourage others to talk about what they’re experiencing.
Start a discussion
Start a Discussion
Join others to discuss mental health conditions and related issues in a secure, safe NAMI environment to share with others, to learn and to find support.
Learn more
Learn the Facts!
Millions of Americans are affected by mental health conditions every year. Educate yourself and others on the facts.
Graphics and resources
Graphics and Images
Share graphics and resources for print or Facebook, Twitter and Instagram to promote awareness.
Social media messages
Social Media Messages
Share messages to raise awareness for mental health conditions throughout the year.
Advocate for Mental Health
Talk to your politicians about the importance of mental health. Share NAMI priorities. Take action.
NAMI Store
NAMI Store
Purchase NAMI apparel, guides, materials and resources.
Community leadership
Get Your Community Involved
Make a change in your local community by being an advocate for mental health awareness. Read about how you can work with your community.
Join a NAMIWalks Team
As NAMIWalks celebrates our 13th Anniversary in 2015, we are changing how Americans view mental illness. Join us as we improve lives and our communities one step at a time.
College Guide
Starting the Conversation
This guide offers both parents and students the opportunity to learn more about mental health conditions and what you can do.
Personal fundraising
Create a Fundraising Campaign
Creating a DIY fundraising page with NAMI is a fun, interactive way to support our cause.