Resource Toolkit

The WhyCare? campaign is an opportunity to share the importance of mental health treatment, support and services to the millions of people, families, caregivers and loved ones affected by mental illness and a challenge to address broken systems and attitudes that present barriers to treatment and recovery.

Care has the power to make a life-changing impact on those affected by mental health conditions. Through our own words and actions, we can shift the social and systemic barriers that prevent people from building better lives.


Care is a simple 4-letter word, but a powerful way to change lives for people affected by mental illness. It’s an action. It’s a feeling. It’s a gift we give to ourselves and to each other. People feel loved when someone cares. People feel heard when someone cares. People recover when someone cares. Society changes when people care. Entire systems change when people care. For more than 40 years, NAMI has been a beacon of help and hope by providing the support, education and advocacy to ensure that all people affected by mental health conditions get the care they need and deserve. #NAMICares #WhyCare

Awareness Graphics

Browse through logos, print graphics, social media images and more to help raise awareness with the Awareness Resources.

Press Release

Let the community know what you're doing by putting out a press release. A press release can let other people know about the events you're holding and get people interested in attending. It might even result in a local media outlet covering what you have going on. Download a sample press release.

Sample Proclamation

Encourage public officials and community partners to support the cause by proclaiming the first full week of October as Mental Illness Awareness Week in their communities. Download the sample proclamation.