Resource Toolkit

You can play a significant role in growing the NAMI movement. Here are some resources you can use to make Mental Illness Awareness Week Month a success.

Remember to plan ahead. Many begin planning in June, but some events take longer. Press releases, op-eds and letters to editors should be submitted at least two weeks before an event, not counting other publicity.

NAMI's Mental illness: Facts and Numbers fact sheet is a standard reference used in preparing MIAW materials, along with fact sheets for specific diagnoses.

Proclamation

Encourage public officials to go on the record in support of mental health and a stigma- free community. An official signing of a proclamation designating Mental Illness Awareness Week is a perfect occasion for a news event, photo opportunity or other activity.

MIAW Proclamation

Press Release

Let others in your community know what you're doing during Mental Illness Awareness Week by putting out a press release. A press release can let other people know about the events you're holding and get people interested in attending. It might even result in a local media outlet covering what you have going on.

Press Release

Letter to the Editor

Letters to the editor are a great to way to engage a wide audience on mental health. Letters to the editor are some of the most widely read features in any newspaper or magazine. Make sure to follow the format and instructions of the publication that you are sumbitting your letter to.

Model Letter to the Editor

PR ToolKit

MIAW community activities depend on advance promotion and media relations. NAMI's Public Relations and Marketing Tool Kit offers comprehensive advice and tools to get started.

Faith Community Outreach

The National Day of Prayer for Mental Illness Recovery and Understanding has been designated as the Tuesday of Mental Illness Awareness Week and has had widespread support by individual congregations and National Faith Community Mental Illness Networks.

Faith communities can fight stigma by educating both youth and adult congregations. Education and awareness are valuable keys to shattering the silence and barriers that surround treatment. Churches, temples, mosques and religious centers reach 70% of the American population each month and can play an important role in supporting families and individuals by understanding the issues.

Sample Social Media Messages

Facebook

  • We all know the statistic: 1 in 5 adults in the United States lives with a mental health condition. Join me in shining a light on mental illness and replacing stigma with hope for Mental Illness Awareness Week on Oct. 2-8. Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree
  • Did you know that 60 million people in the United States face the day-to-day reality of living with a mental illness? Join me in shining a light on mental illness. It’s time to replace stigma with hope this Mental Illness Awareness Week (Oct. 2-8). Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree
  • It’s time to shine a light and pave the way for our youth. Half of all lifetime mental health conditions begin by age 14. Help replace stigma with hope for Mental Illness Awareness Week (Oct. 2-8). Learn more and share with others at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree
  • The time to act is now! Suicide is the 10th leading cause of death in the United States and the 2nd leading cause among young adults, and 90% of people who die by suicide have an underlying mental illness. This week is Mental Illness Awareness Week, so I’m shining the light and taking action. Will you join me? Find ways to help at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree
  • During Mental Illness Awareness Week (Oct. 2-8), NAMI and participants across the country shine a light on mental illness. Each year they fight stigma, provide support, educate the public and advocate for equal care. Join me in taking action at www.nami.org/miaw. #MentallIllnessAwareness #MIAW #StigmaFree
  • Did you know that Mental Illness Awareness week is Oct. 2-8? Join me and NAMI in shining a light on mental illness and replacing stigma with hope by taking the #StigmaFree pledge at www.nami.org/stigmafree. #MentallIllnessAwareness #MIAW
  • Tuesday, Oct. 4 is the National Day of Prayer for Mental Illness Recovery and Understanding. The prayers and actions of both faith communities and secular organizations are critical. How will your community partner with others to shine a light and replace stigma with home? #MentallIllnessAwareness #MIAW #StigmaFree
  • National Depression Screening Day (Thursday, Oct. 6) is a great opportunity to assist those who may be at risk for depression. Learn more at http://helpyourselfhelpothers.org. #MentallIllnessAwareness #MIAW #StigmaFree

Twitter

  • This week (Oct 2-8) is #MentalIllnessAwareness week! Help shine the light & replace stigma w/ hope www.nami.org/miaw #StigmaFree #MIAW
  • It’s time to Shine the Light for #MentallIllnessAwareness. Find ways to help at www.nami.org/miaw #StigmaFree #MIAW
  • Help us replace stigma with hope this #MentalIllnessAwareness week! #StigmaFree #MIAW www.nami.org/miaw
  • 1 in 5 adults in U.S. lives w/ a mental health condition. Shine the light this #MentalIllnessAwareness week! #MIAW www.nami.org/miaw
  • Did you know? 60M people in U.S. face reality of living w/ a mental illness #MentalIllnessAwarenessWeek #MIAW www.nami.org/miaw
  • 1/2 lifetime mental health conditions begin by age 14. Shine the light this #MentalIllnessAwareness week! #MIAW www.nami.org/miaw
  • 10/4 is National Day of Prayer for Mental Illness Recovery & Understanding. How does your faith community shine the light?
  • (FOR USE ON 10/4 ONLY) Today is National Day of Prayer for Mental Illness Recovery & Understanding. How does your faith community shine the light?
  • 10/6 is National Depression Screening Day! #MIAW Learn more at http://helpyourselfhelpothers.org.
  • (FOR USE ON 10/6 ONLY) Today is National Depression Screening Day! #MIAW Learn more at http://helpyourselfhelpothers.org.