Courtney Phillips, Miss Virginia for America 2020

Nominated by NAMI Northern Virginia
Member, NAMI Northern Virginia
Listen to Courtney's Candidate Speech

Specific Strengths and Attributes:

  • Diversity of age, race, ethnicity, language, experience and national geography
  • Knowledge of the philanthropic community and track record with donor cultivation
  • Human capital management including professional experience in human resources and personnel development & management
  • Criminal Justice experience, professional and/or lived

Job Title or Position:

  • Federal Government Marketing Consultant; Life and Empowerment Coach

Additional NAMI Involvement:

  • NAMI Advocacy, NAMIWalks, NAMI Frontline Wellness
  • NAMI National Ambassador

Public Service:

  • Miss Virginia for America 2020

Relationship to Mental Health:

  • Individual with first-person experience of mental health condition; Family member or direct/front-line support of someone with a mental health condition; Non-Profit Advocate; Community Engagement/Employer

Candidate Strengths Assessment

The candidate indicated they have experience in the following areas that will help NAMI achieve its mission and strategic goals:

  • Advocacy, Mental Health Service/Support, Business/Nonprofit Administration, Philanthropy/Donor Cultivation

Estimated years of experience in the above areas:

  • 15 years of Marketing, Communications and Public Relations experience
  • 5 years of Advocacy, Mental Health Outreach and Storytelling
  • 5 years of Fundraising and Sponsorship Cultivation

The candidate indicated they have connections and networks in the following areas:

  • Philanthropy, Social Media, Marketing/Public Relations, Military/Veterans, Traditional Media

Additional information about the connections and networks:

  • My professional work has been in marketing, communications and media relations for federal government agencies including: Invisible Wounds for the U.S. Air Force; Disruptive Behaviors for the U.S. Marine Corps; Sexual Assault Prevention for the U.S. Office of the Secretary of Defense; Suicide Prevention for the U.S. Department of Veterans Affairs; Public Health Approach to Terrorism Prevention; U.S. Department of Homeland Security

Candidate Leadership Style

The candidate indicated the following descriptors represent their leadership style:

  • Action-Oriented, Consensus Builder, Decisive, Devil's Advocate, Peacemaker, Team Player

I have over 15 years of experience in public health marketing, communications, and public relations for major public and private organizations and a Master of Science in Marketing from a top business school. I have leveraged these skills and experiences to build my own outreach initiative, Hope for Invisible Wounds, to impact those suffering from mental illness and substance abuse disorder by leveraging the power of storytelling. Hope now reaches nearly 6000 people daily, and I've been able to share over 20 stories of healing through my blog to help normalize help-seeking behavior.

Additionally, through pageantry, I have been highlighted on news segments, publications, podcasts, and blogs, and was featured as a SHERO in Thrive Global's SHERO series, which resulted in her becoming a comic book hero and sharing her story in the #SHERO Project documentary. And as a national ambassador for NAMI's Frontline Wellness initiative, I am working with NAMI to encourage our nation's first responders to get the care they need.

As a national ambassador for NAMI's Frontline Wellness initiative, I am working with NAMI to encourage our nation's first responders to get the care they need. Additionally, I have shared NAMI messages and materials with mental health and substance abuse facilities as I've traveled around the state of Virginia on tours and visits in my year as Miss Virginia 2020.

My professional work entails working with senior executives in both corporations and governments daily on preparing them to speak to audiences and media. As I've grown in my career, I've developed this into a partnership of collaboration of ideas to ensure audiences are met where they are.

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