Cause-related Giving

When you make purchases through companies who partner with NAMI, a portion of your purchase supports our cause.

Here are NAMI’s current cause-related partnerships:


When you do your online shopping at, up to 8 percent of your qualifying purchases are automatically donated to NAMI at no extra cost to you. (Note: Exempt items include digital downloads, kindle books, apps, third-party products and service plans.)

Visit and start shopping!

Or designate NAMI as your charity of choice through Amazon’s Smile Program.

Awareness Coffee Company

Every year Awareness Coffee Company offers six specialty, limited edition coffee bags for sale and donate 50% of the purchase price from the sale of the bags. NAMI is proud to be a beneficiary organization of the Mental Health Coffee Blend. At checkout you will place your vote for one of three organizations associated with that cause.  The organization with the most votes will received 40% of the money raised.  The organization with the second most votes will receive 35% of the money raised.  The organization with the least amount of votes will receive 25% of the money raised.

AWE Alive Empowered

This fine jewelry company celebrates the triumphs of all individuals. Gifting AWE says: “I'm in AWE of you.” Wearing AWE says: “I'm alive and empowered.” All AWE pieces are made from the finest precious metals and are made to last a lifetime, like AWE's Statement Gift Pack featuring a diamond signet ring and cursive AWE gold necklace.

Select “NAMI” at check-out and 20% of your purchase will be donated to NAMI, resulting in a minimum contribution of $5,000 from AWE annually. Celebrate love and life with these stunning pieces from AWE 's jewelry collection.


Bearaby has combined the best of sleep science with innovative design and sustainable materials to create the world’s first weighted bedding collection. The company is on a mission is to help people sleep better and feel better, including the millions of Americans affected by mental illness. Bearaby is raising awareness for mental health and has partnered with NAMI to sponsor one hour of the NAMI Helpline for every Bearaby purchase. You can check out this cozy weighted knit blanket  and the rest of Bearaby’s weighted bedding at

During Mental Health Month, Bearaby is selling the limited edition Velvet Napper in collaboration with artist Ali Sabet. You can see it here.

Counter Logic Gaming

Counter Logic Gaming is North America’s premier esports organization, fielding players that compete at the highest levels in the most popular competitive video games. 

NAMI has teamed up with Counter Logic Gaming (CLG) for the sale of the 'NAMI Support Jersey', which 80% of the purchase price will go to NAMI to support the millions affected by Mental Health Conditions. This is avaliable in the month of May, Mental Health Month.  You can find the jerseys here.


D.R.E.A.M. or Dreams Rule Everything Around Me, is a streetwear & urban clothing brand inspired by the edgy designs of streetwear fashion but attached to a greater purpose.

Our purpose is simple, we want the world to never stop dreaming.

Here at D.R.E.A.M., our mission is to help all those who suffer from addiction, depression, and anxiety have a reason to continue to fight.

D.R.E.A.M. donates between 10% of sales (most items are 10% unless stated on the product page of a specific item which is then 20%) to support non-profit organizations who are trying to spread mental health awareness & find new cures for mental illness.

Enhanced Music, Ltd. & Tritonal

Responsible for some of contemporary dance music’s most loved releases and with a roster of talent that spans Billboard-charting headliners through to tastemaker-tipped underground gems, Enhanced’s global reputation is of a label that “delivers tune, after tune” – Mixmag.

Partnering with NAMI on the release of (Enhanced co-owners) Tritonal’s single ‘Love U Right’ - all of the dance duo’s streaming royalties will be donated to benefit NAMI in their work to build better lives for the millions of Americans affected by mental health conditions.

Donate by streaming ‘Love U Right’ now

Ensa Jewelry

Ensa Jewelry believes in cultivating a community that fosters change and empowerment, helping people live to their truest potential. The fine jewelry line is designed with solid 18k gold and is created with the idea that each piece is a testament to the wearer’s own unique strength and individuality. 

To support these values, Ensa will donate 10% of all sales to NAMI, helping to raise awareness and improve the lives of millions affected by mental illness.


We’re proud to announce the new gift card fundraising site. Powered by and uniquely integrated with  NAMI, 5% of all gift card purchases made though this site will be donated to NAMI!  You can also choose from a list of affiliates to donate to, if you'd like!

Not only does this partnership benefit NAMI, it also benefits our small business community as well. Take a look at the fine local businesses to shop with here:

Please consider giving the gift of a local digital gift card to a family member or friend and help support NAMI at the same time!

Kenneth Cole

From May 1 - September 30, 2019, Kenneth Cole will donate all net proceeds from the sale of 'I Have Issues' T-shirts and Tote Bags to The Kenneth Cole Foundation in support of NAMI (minimum donation of 15% of the purchase price).

Lemonade Insurance

When you get a Lemonade policy, our unique Giveback program allows you to select a nonprofit you care about. Once a year, we tally up the unclaimed money left from you and others who chose your cause - and we give back that leftover money (up to 40%!) to the nonprofit you chose. Selecting NAMI as a new policy holder means that when you get a Lemonade renters or homeowners policy, you can support the millions of Americans affected by mental health conditions.


Mantrabands are simple, elegant bracelets with a touch of delicate polish and an uplifting message; promoting a lifestyle of optimism, positivity, and mindfulness. Mantraband's CharityBands™ line of bracelets support charities that create a positive impact on women’s and children’s issues. NAMI-supporting Mantrabands include the message "Self Care Isn't Selfish" and are available in silver, gold and rose gold. 


​​​MedCircle wants to make it fun for people to learn about an important part of the brain to improve their mental health. With their #KnowBrainer campaign, after the viewer watches a short two-minute video about a relatively unknown part of the brain, MedCircle donates money to a charity selected by the viewer. Partnering in this campaign are four leading charities – Mental Health America, NAMI, International Bipolar Foundation and NoStigmas.

Please watch the video here!


Omaze is an online fundraising platform that connects incredible charities, dream-come-true prizes and extraordinary people like you who want to make a difference.
We’re excited to announce NAMI has teamed up with Omaze to offer you the chance to win the vacation of a lifetime to Norway’s beautiful Lofoten Islands! Flights, hotel and $1,000 to make the most of your trip are all included, plus every donation will directly benefit NAMI.

All you have to do is go to, donate and you’re entered to win!
The deadline to enter is July 22.

Son and Pop Bow Tie Shop

Son and Pop bow tie shop is a lego-lovin', bow tie remixin’ father/son team. Nerdy but stylish, geeky but chic, and proud to be both. We also care about the world we live in, so sustainability is our primary focus, as we create the freshest Lego® bows on the block.

As a veteran-owned company, Son and Pop understands the importance of mental health awareness and will be donating 10% of the purchase price of all sales directly to NAMI.  We are beyond excited to join their efforts in helping those affected by some form of mental illness, anyway we can.