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In a video to NAMI members, CEO Mary Giliberti discusses the many successes over the past year, including the increase in NAMI brand awareness, significant legislative accomplishments, calls for research and new support programs and services.
Giliberti attributes the increase in brand awareness to the growing number of celebrity ambassadors who have supported the cause and shared their experiences as well as high-profile partnerships including companies like Kenneth Cole, Lord & Taylor, Boeing, Michelin, Showtime and IHeart Radio.
Giliberti also outlines the work NAMI has done to advocate for better mental health coverage through Medicaid, her involvement with the Interdepartmental Serious Mental Illness Coordinating Committee, and increased calls for more research in collaboration with universities, pharmaceutical companies and government agencies that guide these efforts.
“Our message on research is this—if we can have a moon shot to cure cancer, then why not a Mars Shot to find new answers for mental illness!” said Giliberti. “We won’t stop until this vision becomes a reality.”
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