NAMI HelpLine

#NAMI10for10 is a social-first challenge that turns awareness into action. Choose 10 small acts from our checklists—Connect, Share, Learn, Care, and Act—to support your own mental wellness and strengthen your community. Use the graphics, sample captions, and downloadable PDF below to participate and invite others.

Key takeaways:

  • Five themed checklists with simple actions anyone can do
  • Optimized social graphics for easy sharing
  • Sample captions you can customize (“Swiss cheese” templates)
  • Guidance for tagging NAMI and using campaign hashtags
  • Downloadable PDF with all checklist items

How It Works

  1. Pick a checklist. Start with any theme—or try them all.
  2. Do 10 small actions. Quick, realistic steps that add up.
  3. Share your progress. Post a photo, a story, or a recap using #NAMI10for10.
  4. Tag NAMI. See “How to Tag NAMI” below so we can find and amplify you.

If you or someone you know is in crisis, call or text 988 or chat 988lifeline.org for 24/7 support.

Download the Full Checklist (PDF)

Get every item from all five themes in one shareable resource.

Use These Graphics

  • Save the images below (optimized for social).
  • Share to your preferred platforms with the sample language.
  • Credit: “Source: NAMI” and include #NAMI10for10.Accessibility tip: include alt text when you post—see guidance below.

Sample Captions (Copy & Paste)

Universal (any checklist)

Short:

Small steps can make a big difference. I’m taking the #NAMI10for10 challenge this week—join me and try a few too. #Together4MentalHealth

Medium:

I’m choosing 10 small actions from the #NAMI10for10 checklists to support my mental health and my community. Join me and share your progress. We’re stronger together. #Together4MentalHealth #YouAreNotAlone

Long:

Awareness is powerful—action creates change. I’m using the #NAMI10for10 checklists to take 10 small, doable steps that support my well-being and help others feel less alone. Try one today, share your progress, and tag a friend to keep it going. #Together4MentalHealth

“Swiss Cheese” templates (customize the brackets)

Individual:

I’m trying the [Connect/Share/Learn/Care/Act] checklist from #NAMI10for10. Today’s step: [action you tried]. Want to do one with me? [invite/CTA] #Together4MentalHealth

Organization/Affiliate:

We’re inviting [employees/students/members/community] to choose 10 small actions from #NAMI10for10. This week we’re featuring [theme]. Try [one action], then share your progress and tag us [@handle]. #Together4MentalHealth

Event-based:

At [event name/date], we’re highlighting #NAMI10for10. Pick an action from [theme] and share one thing you did today. Don’t forget to tag [@NAMICommunicate] and use #NAMI10for10.

Theme-specific (one-liners)

Connect: Reach out, check in, and invite someone in. #NAMI10for10

Share: Your story could be the nudge someone needs. #NAMI10for10

Learn: Curiosity strengthens compassion—try one new skill today. #NAMI10for10

Care: Small acts of care add up—for you and others. #NAMI10for10

Act: Turn awareness into impact—five ways to act this week. #NAMI10for10

How to Tag NAMI

(So We Can Find & Amplify You)

  • Instagram / Threads / Facebook: @NAMICommunicate
  • X (Twitter): @NAMICommunicate
  • LinkedIn: Tag National Alliance on Mental Illness (NAMI)
  • Hashtag (all platforms): #NAMI10for10 (primary), #Together4MentalHealth, #YouAreNotAlone

Tip: place emojis at the end of lines for better screen-reader accessibility.

Accessibility & Inclusive Posting Tips

  • Alt text: Briefly describe the image and its purpose, e.g., “Graphic with five mental health actions from the ‘Connect’ checklist.”
  • Plain language: Keep sentences short and jargon-free.
  • Color contrast: Ensure text stands out from backgrounds.
  • CamelCase hashtags: #NAMI10for10, #Together4MentalHealth
  • Emojis: Use sparingly and at line ends.

Sample alt text (by theme):

  • Connect: “Checklist graphic with actions to reach out and check in with others.”
  • Share: “Checklist graphic encouraging sharing a story, a resource, or an affirmation.”
  • Learn: “Checklist graphic with actions like listen to a podcast and try a grounding exercise.”
  • Care: “Checklist graphic with self-care and gratitude prompts.”
  • Act: “Checklist graphic with actions like sign up for advocacy alerts and share 988.”

FAQs

Do I have to do all 10 actions from one checklist?
No. Mix and match across themes—any 10 small actions count.

Can I repost the graphics?
Yes. Please keep the design intact and include #NAMI10for10.

What if I need help now?
Call or text 988, or chat 988lifeline.org for 24/7 support.

NAMI HelpLine is available M-F, 10 a.m. – 10 p.m. ET. Call 800-950-6264,
text “NAMI” to 62640, or email. In a crisis, call or text 988 (24/7).