NAMI Gift Guide

NAMI Fall Gift Guide

ASICS, whose brand ethos is “Sound Mind, Sound Body,” is proud to partner with NAMI to bring awareness about the importance of mental health resources. ASICS offers customers the option to make a charitable donation to NAMI during their online check-out process. Learn more about ASICS and NAMI’s partnership here.

Awe Inspired is a fine jewelry company that makes exquisite, high-quality jewelry to empower and inspire. When you gift or wear a piece from Awe, you send a message of strength and solidarity. All Awe pieces are made to last a lifetime from the finest precious metals and ethically-sourced gemstones, so you can wear them every day with pride.

Select “NAMI” at checkout to donate 20% of your purchase proceeds to NAMI, which will result in a minimum contribution of $10,000 from Awe annually. Celebrate love and life with these stunning pieces from Awe’s jewelry collection.

Conscious Step supports people and the planet with every purchase. You can count on them for supreme comfort, ethical and sustainable production, and designs that make you smile; all while empowering non-profits to support their causes and communities. Their range of super soft socks, cozy sweatshirts, and calming candles means they have something for anyone and everyone. These gifts give back as well as give the gift of coziness — there’s truly nothing better.

Conscious Step is proud to partner with NAMI on its collection of socks, sweatshirts, and candles that support mental health. These gentle designs in calming, pastel hues and candles with refreshing scents are a great reminder to pause and reflect on your own state of mind. Conscious Step donates $1 per pair, $1 per candle and $5 per sweatshirt sold from this collection is donated to NAMI to support our shared mission to provide mental health resources to those in need.

Cute But Crazy Socks is your one-stop shop for fun socks to fit every personality! With thousands of novelty socks from dozens of brands, including their in-house sock design company ModSocks, they are passionate about spreading joy, positivity and mental health awareness through socks. Every order arrives wrapped in a cute, decorative, eco-friendly mailer to look like a present, with the option to add a personalized gift message.

Cute But Crazy Socks gives 1% of all product sales to NAMI, the National Alliance on Mental Illness. The sock retailer is dedicated to raising mental health awareness and using their “crazy socks” to fight stigma. Beyond making an impact through every sale, Cute But Crazy Socks operates as a StigmaFree brand partner, promoting mental health awareness in their workplace and community.


Echo is a family-owned American fashion company that has been producing scarves, other accessories, and lifestyle products for 100 years. To celebrate a century of silk scarves, Echo New York has invited 100 eminent and emerging creators to design the scarf of their dreams. Printed in a limited, numbered edition of 100, with $100 from each sale going to a charity of its creator’s choice. Rei Shito, a Street Fashion Photographer, based in Tokyo has chosen to partner with The National Alliance on Mental Illness (NAMI). She believes that this will help all individuals and families affected by mental illness to build better lives and it is important to live life well. Rei Shito’s scarf is launching on November 21st and will be available at

Eternal Rainbows is a family “business” created in memory of their light lost, Isaiah Moorefield, who lost his battle to depression by suicide in 2018. The Moorefield Family since then has created a way to share Isaiah’s light with others while advocating to break the stigma on mental health.

Eternal Rainbows was formed through the act of giving “light” by rainbows through suncatchers. It has grown through the act of giving by others and now offers more ways to give back through a variety of uplifting and positive gift items. Every time you choose NAMI as your donation selection, Eternal Rainbows will give back $1 to NAMI to support mental health awareness.

Through an abundance of empathy and human connection, we can light up the world.

Kohl’s is proud to partner with NAMI to help expand mental health support groups, programming and resources for individuals across the country, with a focus on reaching BIPOC communities. Mental health resources and education are important aspects of Kohl’s broader philanthropic efforts to help improve family health and wellness nationwide. Funding is made possible through Kohl’s Cares® Goods for Good, which sells children’s books and toys and donates 100 percent of the net profit to health and wellness organizations nationwide.

NAMI is proud to partner with Lasting Smiles® Organic Lip Care and Aromatherapy Candles — created to care for people and the planet. Select "NAMI" at check-out and 50% of your lip care and candle purchase price will be donated to NAMI.

Lasting Smiles products are made in the USA and formulated with botanical, organically-certified, fair trade ingredients and made with sustainable materials.

Every Lasting Smiles product comes with a secret, empowering self-care message sure to make you smile, especially knowing that your purchase helps support NAMI. Learn more about Lasting Smiles Organic Lip Care and Aromatherapy Candles here.

NAMI has partnered with Lokai to raise funds and awareness around mental health. The Stigma Free Lokai bracelet supports NAMI’s effort to end stigma and create hope for people affected by mental health conditions. The Mental Health Lokai bracelet helps support NAMI’s HelpLine, which gives people with mental health conditions a safe place to turn to receive the resources and support they need. Through powerful words and actions, we can shift the social and systemic barriers and can change the way the world sees mental health. These bracelets carry elements from the highest and lowest points on Earth, reminding you to find balance — staying humble during life’s highs and hopeful through its lows. Lokai will donate $1 to NAMI for each Stigma Free Lokai and Mental Health Lokai sold. Find yours here!


LOUM is a clean skincare line clinically proven to dial down and reverse the effects of stress hormones in the skin to leave skin louminous and stress-free. But at the heart of the brand is a powerful social mission - 'Where there is stress we will bring calm' - and we're proud to partner with NAMI to provide support for anyone suffering stress, anxiety and burnout. We’re proud to be leading the beauty industry in #BeautyCares, a cross-industry initiative to drive awareness of mental health issues and raise money for NAMI. Find out more at

At lululemon, we elevate human potential by helping people feel their best. We believe everyone has the right to be well, and we know the path to wellbeing is possible when tools, support, and resources are accessible to all. Through the lululemon Centre for Social Impact, we leverage our expertise, resources, and communities to invest in and advocate for the wellbeing of those most impacted by systemic inequity, guided by our goal of positively impacting 10 million people by 2025. We define wellbeing as a lifetime practice of three elements: physical wellbeing, mental wellbeing, and social wellbeing.

Macy’s works to empower youth to create a brighter future through its social purpose platform, Mission Every One. Through vital partnerships with organizations like NAMI, Macy’s ensures young people have the tools and resources to support their mental well-being. Learn more at

MantraBands are simple, elegant bracelets with a touch of delicate polish and an uplifting message; promoting a lifestyle of optimism, positivity and mindfulness. Mantraband’s CharityBands™ line of bracelets support non-profit organizations that create a positive impact in the world around us. NAMI has partnered with Mantraband to create "Self Care Isn't Selfish" bracelets, which are available in silver, gold and rose gold. MantraBand donates $5 to NAMI for each bracelet sold.

“You Are Not Alone: the NAMI Guide to Navigating Mental Health,” is for anyone struggling with mental health challenges or anyone looking for guidance on how to help their loved ones. The book is filled with practical advice from experts and wisdom from real people. This comprehensive guide includes stories from over 130 people who have been there — including people with mental illness and caregivers — and understand how challenging it can be to find the help you need, when you need it. All royalties for the book will go back to NAMI to support our mission to improve the lives of all Americans affected by mental illness. Order today: