Starbucks Helps NAMI Support Frontline Professionals Amid Covid–19 Pandemic

Jan 7, 2021

From January 8th through January 11th, Starbucks will donate $5 per eGift card purchased in their Recognition collection to NAMI to support the mental wellness of frontline professionals through NAMI’s Frontline Wellness initiative. To shop the collection, click here.

“During this collective crisis, we must do all we can to support each other, especially those on the front lines of the pandemic,” said NAMI CEO Daniel H. Gillison Jr. “We are grateful that Starbucks is fostering a community of support and finding ways to get more people involved. Even small gestures like giving an eGift card are acts of kindness that can provide a bright moment in an unprecedented situation. And we’re proud to partner with Starbucks to offer the “Take Care” card which includes mental health resources from our Frontline Wellness initiative so that frontline professionals can access the assistance they need and that no one feels alone in their struggle.”

Frontline professionals have been doing so much to serve their communities during this difficult time, and you can take this small act to make sure they are getting the support they need, too.

Cards available in the collection include: Take Care, You're Amazing, You're My Hero, Your Hard Work is Noticed, and Thanks for Giving Your All. A purchase of any of the cards in the collection will benefit the NAMI Frontline Wellness initiative, including a “Take Care” gift card, which is a helpful resource for any frontline professional in your life, because it includes the URL for NAMI’s Frontline Wellness initiative,, a no-cost digital resource to frontline professionals and their families.

NAMI HelpLine is available M-F, 10 a.m. – 10 p.m. ET. Call 800-950-6264,
text “helpline” to 62640, or chat online. In a crisis, call or text 988 (24/7).