Social Media Toolkit


We could use your help to get the word out about the NAMI Teen & Young Adult (T&YA) HelpLine launch. Whether you’re a NAMI organization, a partner organization, an established influencer or just looking for some friendly talking points, we’ve prepared plenty of thoughtful and helpful messages for you to share with friends, family, colleagues, and organizations.


Our central theme for launching the NAMI Teen & Young Adult HelpLine is: Whether you’re looking for answers, resources, or support – you can talk to us. The trained specialists at our HelpLine pull from their own experiences of mental health discovery and empowerment. When you reach out to the HelpLine, you’re taking the first step in your own journey toward better understanding and navigating mental health.

Help Us Spread The Word

Mental health impacts everyone. We welcome support from all individuals who may be a part of someone’s journey. Below, we’ve included example posts that you’re welcome to adjust based on your network and audience. Please feel free to tag us at @NAMICommunicate on Instagram or Twitter, at @NAMI on Facebook, NAMI on LinkedIn, or find your local chapter at nami.org/findsupport. Be sure to include our hashtag #Talktous & #TYAHelpLine.

Feeling overwhelmed? You are not alone. We got this! The NAMI Teen & Young Adult HelpLine connects you with a young person who can help with resources and support. nami.org/talktous #TYAHelpLine

Now more than ever young people are struggling with mental health. The NAMI Teen & Young Adult HelpLine is ready with resources and support to address their needs. Let them know that help is just a text, chat, or phone call away. Visit nami.org/talktous to learn more. #TYAHelpLine

Helping a loved one with mental health concerns is challenging. It’s hard to know what helps and what hurts. Visit NAMI’s HelpLine page today for information and resources at nami.org/talktous #TYAHelpLine

Teens and young adults deserve a safe place to get support for their mental health, that’s why NAMI created their Teen & Young Adult HelpLine. They are one call, text, or chat away! Learn more: nami.org/talktous #TYAHelpLine


Download all graphics via Dropbox


Sample Email

If you or your organization would prefer to share information about the T&YA HelpLine over email, we’ve prepared a suggested template along with the messaging below.

Download and customize

Share On Your Favorite Social Media Channels

We encourage everyone who is interested in sharing this important resource with their audience to follow these suggested talking points. You know your followers best – so feel free to use these facts and figures about mental health to start the conversation.

Download and customize

More Ways To Get Involved

Partner With Us

  • Download the Guide: Download our T&YA one-page discussion guide to share with your colleagues and other organization members.
  • Volunteer: Get involved with your local NAMI, or apply to be a volunteer with our national helpline.

Share Your Story

  • Write a Blog: Share your personal story about mental health. Your story can encourage and support others with similar experiences and help promote understanding and empathy for those with mental illness.

Print and Share

  • Help young people easily get the help and support they need by printing and sharing this flyer with your local library, coffee shop, school, faith community, or college campus.

NAMI HelpLine is available M-F, 10 a.m. – 10 p.m. ET. Call 800-950-6264,
text “helpline” to 62640, or chat online. In a crisis, call or text 988 (24/7).