December 14, 2017

By Katrina Gay


Tis the season to give to others and to causes that make a difference for those in need. This year, you can do both by considering gifts that adorn and delight while also giving back to NAMI.    

Kenneth Cole Ties and Scarves

Kenneth Cole is proud to partner with NAMI to provide support and spread awareness to create a StigmaFree society. The perfect gift for yourself or others, the tie and scarf, designed exclusively for NAMI, include an inspirational message via a removable tag and sleeve. These wearables are high-quality, 100% silk and cost $25 each.

Sad Stuff on the Street

Sad Stuff on The Street, by Sloane Crosley and Greg Larson and designed by the legendary Todd Oldham, is a sometimes humorous, often sad tribute to the untold stories of debris found on city streets around the world. Featuring photographs and short essays by Lin-Manuel Miranda, Amy Sedaris, Salman Rushdie, Miranda July, Michael Chabon, Ben Gibbard, Jesse Eisenberg and other sad-stuff spotters across the globe, this collection chronicles the cast-offs of our daily lives and speculates on their origin and their demise.

Genuine sadness, however, is no laughing matter. Therefore, Crosley, Larson and Oldham are donating 100% of proceeds to NAMI. The book costs $14.99 and is available on AMMO books or Amazon.

AWE Alive We’re Empowered

This fine jewelry company celebrates the triumphs of all individuals. Gifting AWE says: “I'm in AWE of you.” Wearing AWE says: “I'm alive and empowered.” All AWE pieces are made from the finest precious metals and are made to last a lifetime, like AWE's Statement Gift Set featuring a diamond signet ring and cursive AWE gold necklace.

Shop on to receive 15% off all products with NAMI's personalized code: AWE4NAMI, valid until December 31, 2017. Select “NAMI” at check-out and 20% of your purchase will be donated to NAMI. Items priced from $75-$280. Celebrate love and life with these stunning pieces from AWE 's jewelry collection.


Founded by NAMI supporter and actor Chris Wood, IDONTMIND is a mental health awareness program, working to break down the barrier of stigma and bring help to those that need it. Their goal is to get people talking and generate positive messaging about mental health.

Just in time for the holidays: Bundle up and say IDONTMIND with a sweatshirt. They cost $45 and 100% of the proceeds go to expanding the IDONTMIND program.


Inside a Cheerbox are four amazing items the company calls “Happiness Tools:” a Gratitude Jar, a Notebook of Positive Aspects and two other items that are specially hand-crafted and personalized to the recipient’s likes and/or situation. It’s a surprise that will uplift, motivate and inspire those who receive it.

No two cheerboxes are alike—each is customized based on occasion and need. Check out their gift options for the holidays and beyond. Cheerbox is a NAMI partner and a percentage of Cheerbox proceeds support NAMI’s charitable work. Each box costs $59 including shipping.

More Ways to Shop and Give Back

Of course, you can always make a contribution directly to NAMI or give to your local NAMI Affiliate or State Organization. Also, if you are shopping online, be sure to shop via the NAMI link as a portion of your purchase comes to us.

NAMI gives hope. And hope is on everyone’s holiday list as truly one of the best gifts of all. When you gift from the items on this list, you are giving back to support our vital cause and help others.


Katrina Gay is national director of strategic partnerships at NAMI.

Submit To The NAMI Blog

We’re always accepting submissions to the NAMI Blog! We feature the latest research, stories of recovery, ways to end stigma and strategies for living well with mental illness. Most importantly: We feature your voices.


NAMI HelpLine is available M-F, 10 a.m. – 10 p.m. ET. Call 800-950-6264,
text “helpline” to 62640, or chat online. In a crisis, call or text 988 (24/7).